FR12 is the largest news website and online community for Feyenoord fans in The Netherlands. With hundreds of thousands of visitors and thousands of posted comments (up to 10.000 per day) per day, it's the best place to be to get in touch with other Feyenoord fans.
When FR12 started, they hired an external developer to build the entire website and CMS. They also tried to always keep their code up-to-date. Despite their efforts, the code was not optimized well enough to handle large user traffic. It became increasingly difficult for FR12 to cope with the growing number of visitors and add new features because the code had become outdated and increasingly challenging to maintain.
Since the website was poorly optimized, taking longer to fully load, and even the entire website going down for several hours, especially when the user traffic would be at its peak, it had become a common occurrence. To make matters worse, the web hosting costs of FR12’s website were consistently becoming more and more expensive.
FR12 wanted a new website for the following reasons:
FR12 now had two options: either build their own custom CMS and website again from the ground up or look for a better and more viable solution to their problems.
A necessary requirement was that the new website would not only come equipped with many new features but would also be future-proof. So they needed well-maintained code with consistent updates as well as regular SEO update cycles.
FR12 partnered with Newsifier because of their vast experience in growing news websites and the constant code and security updates to the Newsifier platform to keep it up to date. Newsifier would also take care of hosting their website as well. In short, by choosing Newsifier, FR12 would be leaving the technical work towards improving and maintaining their entire website and SEO in capable hands.
The switch to Newsifier has exceeded FR12's expectations and has resulted in the following:
A lot of new features became available to FR12’s website with the switch to Newsifier:
Due to the extensive experience of the Newsifier team with website migrations, the migration of FR12's website to Newsifier did not result in any loss of SEO traffic whatsoever. On the contrary: it resulted in a big increase in SEO traffic (+92% within six months). Newsifier is technically 100% optimized and efficient in maximizing SEO traffic (Google Search and Google Discover). Its SEO features also allow publishers to SEO optimize their articles and pages themselves conveniently and efficiently.
Giving likes to comments
Users can give likes (just like how the feature works on Facebook/Instagram) to comments posted by other users. This is a heavily used feature on FR12. In the first month, users gave more than a million likes. As such, two lists are created and updated each week, namely, ‘Top Likes,’ which showcases the user that has gotten the most likes on his comments, and ‘Top Users,’ which showcases the users that were the most active in interacting with the community through reacting and replying. This results in a huge number of returning visitors on the website.
FR12 also wanted to allow their visitors to follow all matches live. For this purpose, FR12 uses Newsifier's extensive match center module. This match center allows users to vote for the Man of the Match after every Feyenoord match.
All match center features (matches, player and club profiles, voting for Man of the Match) are also embeddable in articles with just one click, facilitating user interaction across the website and mobile app.
Let users pick their favourite line up
This feature lets users pick their favorite lineup straight from within the article. Afther this FR 12 shows data on the favorite lineup of all users combined.
FR12 also uses Newsifier's prediction game module to get users more engaged with the website. With this prediction game, the users can predict the outcome of the matches selected by FR12 every week. The prediction game also opens new monetization avenues for the website as well, for instance, bringing in the cooperation of bookmakers.
There was a need for a new and reliable moderation system. With Newsifier's advanced moderation system, it has become easier to effectively manage the enormous flow of comments and keep out trolls. Moderators can, for example, shadowban users. Shadowbanned users can still see their comments, but their comments are no longer visible to anybody else on the website.
There was a need for a new and reliable moderation system. With Newsifier's advanced moderation system, it has become easier to manage the enormous flow of comments and keep out trolls. Moderators can, for example, shadowban users. Shadowbanned users can still see their comments, but they are no longer visible to anybody else on the website.
Users receive notifications when another user likes or responds to their comment. These notifications are shown in the top bar of the website. And it is also possible to set up an email notification for likes and comments. This new feature has dramatically increased user engagement on the website and the number of comments per user.
A night mode was a major feature request by visitors of FR12, who also wanted to use their favourite website in the evening. The night mode can be enabled for both the website and the mobile apps.
Are you curious how Newsifier can help your website grow? Request a demo today.
We are experts in helping online publishing grow and have years of experience with SEO-friendly website migrations
The main difference between Newsifier and WordPress is that WordPress is a general CMS that is a one-size-fits-all solution for business websites, E-commerce companies, bloggers, etc.
Newsifier is a CMS that is 100% specialized for online news publishers and has a lot of built-in publisher tools that guarantee month-on-month traffic growth.
Another big difference is that with WordPress you have to take yourself of software updates and hosting. Newsifier includes scaled hosting and has weekly SEO, security, and feature updates.
These weekly updates make it ideal for online publishers who want to grow their business without worrying about performance, hosting, SEO, and security updates.
No, your website is not 'locked in' when you migrate to Newsifier.
We like to emphasize that our clients will always own all their data and that we do not limit their possibility to migrate to another platform in the case they want to leave Newsifier.
Because of this we also explicitly stated in our general terms that we are obliged to help you migrate for free to another platform if you wish to leave Newsifier.
We want to keep you as a client for Newsifier with our superior CMS and service and not by preventing you to leave us.
We have many years of experience in SEO-friendly migrations and always ensure existing Google rankings will not be hurt by the migration of your content to our system.
We have developed a special redirect manager to ensure all exisiting pages will be indexed in the same way as before the migration by the search engines.
We have an extensive library with mobile-optimized templates and components that can be used or adjusted to fit your design needs.
Alternatively, we can also make a custom design that fits your preference.
So to summarize, you have total freedom in getting the perfect design for your website.