Saving 20 Hours Per Month and Growing Discover Traffic: Why Clint Chose Newsifier
“If you’re a news publisher looking for a CMS that truly understands your needs, Newsifier is the way to go.”
Belgium’s most popular magazine for men
Clint is one of Belgium’s most popular online magazines for men, attracting over 5 million page views each month. But before switching to Newsifier in August 2022, the team was held back by a clunky CMS and an unresponsive web agency.
They dealt with slow PageSpeed, poor Core Web Vitals, frequent downtime, and support that took days to fix critical issues.
Since migrating to Newsifier, Clint has seen a major transformation. Their site runs faster, support is proactive, and tools like the integrated newsletter and Google Discover optimization have resulted in millions of extra page views and a big increase in revenue.
The Challenges Clint faced with WordPress
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“When your site is down, it’s not just about lost traffic. You lose revenue and momentum,”
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Frequent Downtime
One of Clint’s biggest pain points was the constant downtime. Using WordPress with their former web development agency, the website would go offline every few weeks, sometimes for four to six hours. “When your site is down, it’s not just about lost traffic. You lose revenue and momentum,” Michaël explains.Even when the site was back online, recovering traffic and rebuilding audience trust took time. This instability was a recurring issue that needed a permanent solution.
Poor Website Performance
PageSpeed and Core Web Vitals were another challenge. Clint’s website had slow loading times and poor Speed scores, impacting both user experience and search engine rankings. “Google prioritizes fast, user-friendly websites. We weren’t meeting those standards, which made it harder to compete,” Michaël shares.
The Solution: Why Clint Chose Newsifier
In August 2022, Michaël decided to switch Clint to Newsifier. The CMS’s focus on reliability, user-friendly tools, and tailored features for news publishers made it a perfect fit for Clint’s needs.
Key Features That Made the Difference
Newsletter Creating and Sending
Newsifier’s automated newsletter tools reduced the time needed to create and send newsletters from 30 minutes to just 5 minutes. “It used to take half an hour to put together a newsletter, and now it’s done in minutes. That’s 15–20 hours saved every month,” Michaël says.
Optimized Website Performance and PageSpeed
Newsifier optimized Clint’s PageSpeed and Core Web Vitals, achieving scores of 95+ and exceeding Google’s benchmarks. “Our site now loads faster, and our SEO has improved because of it,” Michaël shares.
Real-Time Analytics and Google Discover Optimization
Newsifier’s real-time analytics provided actionable insights that helped Clint shift their focus to Google Discover.
“Now we get millions of views every month from Discover, where in the past our Google Discover traffic was close to zero”. Michaël explains.
User-Friendly Editor
Newsifier’s editor eliminated the need for HTML and other technical skills, allowing the team to focus on content. “Editors can finally just write. It’s as simple as that,” Michaël says.
Reliable and Proactive Support
The difference in support quality was another key factor. “With Newsifier, I don’t have to worry about waiting days for a response. The team is quick and helpful, which makes a huge difference when you’re running a busy site,” Michaël says
Reliability - No downtime issues
Since switching to Newsifier, Clint has experienced only one minor downtime issue in two years. “The difference is night and day. It’s a relief not having to worry about the site going offline,” Michaël says.
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The fear of losing traffic because of the Migration
Migrating to a new CMS is a major decision, and Michaël’s biggest concern was the potential loss of traffic.
“The biggest fear we had was losing traffic,” Michaël shared.
“When you make such a significant change, there’s always a risk that Google takes time to adjust or that something goes wrong with your rankings.”
Newsifier’s team worked closely with Michaël to ensure the migration was smooth and minimized risks. “Newsifier’s support team was with us every step of the way. They answered all our questions quickly and ensured there were no surprises during the migration,” Michaël explained.
Despite the initial fears, the migration went better than expected, with no downtime and immediate improvements. “We were worried about the technical challenges, but the process was practically seamless,” Michaël noted. “Our site became faster, more reliable, and we didn’t lose traffic, in fact, we started gaining more.”
The Results: Clint’s Growth in Numbers
A switch that changed everything.
Before using Newsifier, Clint struggled with slow workflows, unreliable support, and poor performance.
“We spent more time fixing things than publishing,” says Michaël.
Since switching, they’ve seen a dramatic turnaround:
faster publishing, millions of extra Google Discover views, and peace of mind.
“Google Discover became our most valuable traffic source.”
The numbers below speak for themselves.
A CMS that truly understands the needs of publishers
Switching to Newsifier allowed Clint to overcome their biggest challenges and achieve measurable results. From millions of extra Google Discover views to faster workflows and 20 hours saved per month, the transformation has been clear.
“If you’re a news publisher looking for a CMS that truly understands your needs, Newsifier is the way to go,” Michaël concludes.
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