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How Mannenzaken Hits 95+ PageSpeed and Grows Google Discover Traffic with Newsifier
“Newsifier made things “boring” — in the best way. No plugin issues, no downtime, and Google Discover traffic is growing and more stable than ever.”
Meet Mannenzaken: One of the Top Entertainment Blogs in the Netherlands
Mannenzaken is a high-traffic entertainment website in the Netherlands, known for its coverage of trending celebrities and viral stories. With over 2 million monthly pageviews, it has become a go-to destination for readers interested in light, fast-paced news.
But behind the scenes, running the site wasn’t easy. Built on WordPress, it was regularly slowed down by technical issues — costing the team time, traffic, and peace of mind.
Since switching to Newsifier, everything runs more smoothly. PageSpeed scores are now consistently above 95, all Core Web Vitals are passing, and Google Discover traffic has increased and become far more stable.
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The Pain of Running on WordPress
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Manual Work, Constant Updates, and Plugin Conflicts
Before switching, the Mannenzaken team used WordPress and managed most things themselves. Like hosting, plugin management and optimizations. But it was far from smooth.
“We just kept managing plugins. But it took a lot of time. Every time there was an update, something else would break."
Image optimization plugins would stop working. Caching tools would need new settings. Updates caused conflicts and site layout issues. What should have been a publishing platform became a technical job.
Crashes During Traffic Peaks
When articles went viral, traffic surged. But instead of celebrating, the team had to worry whether the server could handle it.
“If we got a lot of traffic, the site would slow down,” he says. “We even had moments where it just went offline."
The site was hosted with a third-party provider, and during outages, Mannenzaken had to initiate support.
“If the site went down over the weekend, we had to contact the hosting company ourselves and because it was outside regular hours, they charged extra for support. You’d get hit with a weekend fee on top of everything else.”
Search Console Errors and Low Google Discover traffic
One of the major problems was how late they often discovered technical issues. Like many publishers, they didn’t check Google Search Console every day — and even when they did, the data was often already a day or two behind.
“So by the time you see a problem flagged — like CLS issues or layout bugs — it’s already been hurting your traffic for a while,” he explains. “You’re always a few steps behind.”
That delay made things stressful. Instead of fixing issues before they had an impact, they were often trying to catch up after the damage was done.
Google Discover traffic was inconsistent. Some days would spike, and then there would be a full week with almost nothing.
“It felt like a wave. One freak day, then silence. It was unpredictable.”
Why Mannenzaken Switched to Newsifier
Auto scaled hosting and constant updates
The biggest motivation was peace of mind. The founder was tired of spending time fixing technical issues instead of focusing on publishing.
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“We used to spend at least 2 days a month on fixing technical problems and on hosting issues”
“Now I barely think about it. It’s boring,” he says.
“But in a good way. The site runs fast. Everything works. I don’t have to check Search Console all the time anymore.”
Newsifier handles hosting, scaling, performance, and updates. When traffic spikes, the system automatically scales up. No manual intervention needed.
“It just handles it. We never have downtime anymore,” he adds.
PageSpeed Above 95 and All Core Web Vitals Green
Since switching, the website consistently scores above 95 on Google PageSpeed Insights. All Core Web Vitals are green.
“It used to be a mess. Now it’s all in green. That makes a huge difference for Google traffic.”
This technical foundation also gives them confidence that their content will perform well in Google Discover and Search.
Real-Time Analytics to spot Trending Topics fast
One of the most loved tools? The real-time dashboard.
“The real-time analytics dashboard is something we use every day. It helps us spot which articles are taking off, so we can double down quickly.”
This helps the team double down on topics, tweak headlines, or add related content quickly.
Clean Editor that saves time
With a lot of articles being published daily, the editor must be efficient. It took a short learning curve, but now the team is working smoothly.
“It’s simple, but that’s the point. Once you’ve used it a few times, it just works,” he says.
Formatting, images, links — all the basics are there without distractions. And no risk of crashes due to plugin errors.
Migrating from WordPress: A Bit Stressful, But Worth It
Managing Expectations
Mannenzaken admits the idea of migration was stressful. Especially with Google Discover traffic already being fragile, they didn’t want to lose momentum.
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“You always wonder, what if something goes wrong?” he says. “But we trusted the process. And the result proves it was the right move.”
Google Discover traffic returned and became more stable over time.
The Results: More Stability, Less Stress
“The time we save is real. Before, we were spending a day or two per month fixing things. That’s gone now,” he says.
They also no longer get surprise invoices from their hosting provider.
A CMS Built for Growth Without Distraction
Switching to Newsifier helped Mannenzaken take back control over their time and content. No more plugin chaos, no more fragile hosting, and no more fear of breaking things.
“If you’re running a news website and wasting time on hosting, tech issues, or plugin updates — just switch,” he advises. “This saves you money and lets you focus on the content.”
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