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From Outdated CMS to 14.7M Pageviews: Why VKMAG Switched to Newsifier
“Since switching to Newsifier, we’ve broken our traffic record and saved hours each week by no longer having to deal with tech problems.”
A Pioneer in Dutch Men’s Media, Slowed Down by Tech
VKMAG is one of the most well-known men’s blogs in the Netherlands. Since 2002, it has entertained millions with a daily mix of showbiz news, viral videos, and humor. But behind the scenes, their tech setup was holding them back.
After running their website on ExpressionEngine for over 15 years, things became difficult to manage.
Publishing was slow, mobile apps were out of reach, and the website struggled under peak traffic. Social sharing took too much time. And Google traffic? Almost non-existent.
In 2021, VKMAG decided it was time for a serious upgrade — and switched to Newsifier.
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The Challenges Before Newsifier
Downtime and Slow Performance During Peak Traffic
The old CMS couldn’t handle the spikes in visitors that came with viral stories. The site would slow down — or even crash — during moments that mattered most.
“We were never confident the site would hold up when traffic spiked. It was frustrating and risky.”
Outdated Publishing Tools Slowed the Team Down
The editorial workflow hadn’t evolved. Embedding social posts or creating articles was slow and clunky.
“It felt like we were using tools from another era. Publishing even a basic article could take way too long.”
Social Sharing Took Too Long
Social media is a major source of VKMAG’s traffic, but the process of sharing to all platforms was manual and time-consuming.
“It could take 10 minutes just to share something on Instagram and update the link in bio. We needed something smarter.”
No Mobile Apps — Too Expensive to Build
VKMAG wanted native mobile apps to grow their audience, but building them from scratch was simply too costly.
“The app quotes we got were insane. It just didn’t make sense to invest that kind of money.”
Design Was Outdated
The site no longer felt modern — for readers or advertisers.
“We knew it was time for a visual upgrade. Our design didn’t reflect who we were anymore.”
The Solution: Why VKMAG Chose Newsifier
A Faster, Easier-to-Use Editor
The built-in editor made writing and embedding content easy — even for social-heavy articles.
“With Newsifier’s editor, we can publish around 70% faster. That’s a massive time-saver.”
One-Click Social Sharing — Especially Instagram
Newsifier’s unique Instagram share feature lets VKMAG publish to Instagram + update their Link in Bio in seconds.
“What used to take 10 minutes per post now takes 10 seconds. Instagram alone brings in nearly 100,000 visits per month.”
Built-In Mobile App Solution
Newsifier launched VKMAG’s iOS and Android apps in under a week — no extra development needed. Two native mobile apps were launched in days.
Weekly SEO and Code Updates - Traffic Record
Newsifier’s team ensures the platform is always up to date — both technically and for SEO.
“We don’t worry about SEO anymore. The weekly updates keep us ahead.”
A Fresh Redesign
With a new look, the website became more appealing to both readers and advertisers.
“The new design feels right. It’s cleaner, faster, and just works.”
Smooth Migration from ExpressionEngine to Newsifier
VKMAG had over 15 years of articles — going all the way back to 2002 — and none of it could be lost. The migration was handled entirely by Newsifier, including smart redirects to preserve SEO rankings.
“They moved everything over — every article, every page, every image — without us losing a single Google ranking.”
The Results: 14.7 million page views Metric
“Everything is just easier and faster now — and that lets us focus on content and growth.”
A Long-Term Growth Partner
VKMAG’s switch to Newsifier didn’t just solve their technical problems — it opened the door to new growth. From faster publishing to launching mobile apps and growing search traffic, Newsifier gave them the platform they needed to level up.
“We’re not limited by tech anymore. Newsifier is more than a CMS — it’s a partner that helps us grow.”
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