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From 1 to 10 Million Pageviews: How Zweeler Scaled Their Publishing Business with Newsifier
"The constant SEO updates and performance improvements helped us grow from 2 to 10 million monthly pageviews — without any tech headaches.”
Background and Challenges Preview
Zweeler initially launched two darts-focused news websites to drive traffic to their fantasy sports business.
What started as a small side project quickly revealed growth potential. But as traffic increased, their WordPress setup couldn’t keep up.
Downtime, security issues, and a lack of editorial efficiency made scaling difficult.
After moving to Newsifier, Zweeler not only improved its existing websites but also launched three more that grew to 10 million monthly pageviews — turning content into one of their most important revenue streams.
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Frustrations Before Newsifier
Constant Downtime During Traffic Peaks
During major darts tournaments, the websites would often crash or become unbearably slow, making it difficult to serve the growing audience or capitalize on peak moments.
Ongoing Security Issues
Maintaining the WordPress setup became increasingly stressful, especially after the websites were hacked multiple times. Each incident led to hours of troubleshooting and recovery — time that could have been used to grow the business.
Inefficient Editorial Workflow
Creating and publishing rich articles with social media embeds or YouTube videos was too time-consuming, especially when it came to sharing content across multiple social media channels.
Editors spent more time dealing with the process than focusing on the content itself.
Lack of Performance Insights
With no clear data on how individual editors were performing, it was hard to manage or incentivize the editorial team effectively. And Zweeler wanted to reward top performers and encourage better content.
Why Zweeler Chose Newsifier
Technical Performance Without the Hassle
Switching to Newsifier instantly eliminated downtime and performance issues.
Even during the busiest traffic peaks, the websites remained fast and fully available. This stability gave the team the confidence to focus on growth without worrying about infrastructure.
Continuous SEO and Feature Updates
Newsifier's regular SEO improvements and feature releases meant Zweeler no longer needed to stay on top of these tasks themselves. Knowing the platform was always being optimized gave them peace of mind and the assurance they were staying ahead of competitors.
Faster Publishing and Social Sharing
The platform made it significantly easier for editors to publish articles and distribute them across social channels like X (Twitter), Facebook and Instagram.
With less time spent on manual tasks, the team could focus on creating high-quality content and increasing publishing volume.
Real-Time Analytics and Editor Insights
Thanks to built-in analytics, Zweeler finally gained a clear view of individual editor performance.
This helped them implement a performance-based reward system and continuously encourage higher-quality output from their team.
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Built to Scale New Publications
What started as two darts websites quickly evolved into five successful publications. Launching new sites on Newsifier proved fast and scalable, allowing Zweeler to grow additional projects from zero to 10 million monthly pageviews in just months.
This turned their content strategy from an experiment into a serious revenue generator.
Smooth Migration from WordPress to Newsifier
The migration process from WordPress to Newsifier was handled without SEO disruptions or loss of traffic. The switch gave the Zweeler team a clean slate — and within weeks, they saw immediate performance improvements with none of the issues that had previously slowed them down.
The Results: Snapshot and Transformation
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Conclusion: A Future-Proof CMS Partner
By moving to Newsifier, Zweeler left behind the technical stress of WordPress and unlocked new growth opportunities.
What started as a side business to drive traffic became a core revenue stream — thanks to reliable performance, continuous SEO updates, and scalable publishing tools.
With more than 10 million monthly pageviews across five websites, they now have a platform that supports long-term expansion.
Book a personalized demo to learn more.
Book a demo to find out how Newsifier can help grow your online publishing business
Grow your traffic Traffic Growth
On average our clients grow their traffic with 35% per year, and their SEO traffic with 47%
Maximize your revenue
Newsifier ensures you maximize revenue per visitor with premium Data and Monetization features
Reduce Cost
We’ll show you how using Newsifier will reduce your spending on hosting, software development, and SEO consultants
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