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Growing from 2 to 8.5 million page views

Zweeler

The constant feature updates and SEO optimizations helped grow Zweelers publishing business internationally. The constant updates let them always be ahead of the competition.

Growing from 2 to 8.5 million page views

In this use case, we explain why Zweeler switched to Newsifier and how it helped them grow from 1 million to 8.5 million page views. 

You will also learn how Zweeler started new websites that grew from zero to a million page views within six months with the help of the Newsifier platform, generating up to €15.000 of extra revenue.

The problems that Zweeler encountered using WordPress

Zweeler is an online gaming platform that organizes fantasy sports games. It started its first two news websites (about darts) as a side business to generate traffic for the online gaming platform via these websites.

Zweeler started these darts websites on WordPress, but as they grew bigger, they encountered problems with performance, security, and a lack of insights into the performance of their editors.

The darts websites suffered from downtime and slow loading times when traffic peaked around important darts tournaments. Their websites were hacked more than once. All of this caused a lot of hassle and time spent that Zweeler instead liked to spend on growing their news websites.

It also took the editors too much time to write rich articles and post them on all social media channels. 

Looking for an alternative for WordPress

So Zweeler was looking for a solution that would help:

-To prevent downtime or slow loading pages during big traffic peaks

-Taking away the technical hassle of running a publishing company. They didn't want to worry about the technical aspects of their business anymore. But just focus on growing their news websites.

-Let their editors work more effectively, so they would have to spend less time publishing new articles and sharing them on all social media channels.

-Get more insights into the performance of their editors as they planned to pay their editors based on their performance.

-Adding new helpful features continuously to their websites to always be one step ahead of the competition

-To constantly optimize the SEO of their websites so they could grow their Google traffic without worrying about optimizing this themselves.

As Newsifier is taking away all technical hassle from news publishers and is constantly optimizing all news websites on its platform with new features and SEO updates, Zweeler decided to switch from WordPress to Newsifier.

The switch to Newsifier: steep growth and starting three new websites


When they switched to Newsifier in the summer of 2020, they only had two darts websites running on the Newsifier platform, generating 2 million page views per month.  

These websites have grown 50% in traffic since then. But even more remarkable is that Zweeler started three more news websites on the Newsifier platform, generating an extra 5 million page views per month. 

The success of these recently started websites makes it the perfect example of the possibilities that Newsifier gives news publishers to start new websites and make these profitable quickly.

The constant optimizations for Google Discover and Google Search combined with the social media optimizations within Newsifier make it easier to grow new news websites.


What does Zweeler say about the switch to Newsifier

We asked the owner of Zweeler what he liked most about the switch to Newsifier. He told us the following:

"I love it that I don't have to worry about the performance of the websites anymore. There has been no downtime or slow loading pages since switching to Newsifier"
"Because we don't have to worry about the technical hassle of running anymore, we can spend more time growing our news websites and starting new news websites. "
"The constant feature updates and SEO optimizations helped grow our publishing business from 2 to 8.5 million page views. The constant updates also give me ease of mind that we will always be ahead of the competition".
"The data insights that Newsifier provides allow us to reward our best editors and stimulate our editors to continuously improve their performance."
"Newsifier helped us turn our publishing business from a side business to one of our main revenue streams."
Are you also interested in growing your news websites or starting new news websites? You can book a demo here